The WordPress.com stats helper monkeys prepared a 2014 annual report for my blog. Here's an excerpt: A San Francisco cable car holds 60 people. This blog was viewed about 2,400 times in 2014. If it were a cable car, it would take about 40 trips to carry that many people. Click here to see the complete… Continue reading 2014 in review – My Media Nerdy Numbers
Category: Research
2012 PattiAndMedia in review
Happy New Year everyone! Like last year, I wanted to thank all of my visitors to my blog. Without you, it would be only a diary of nerdy media and advertising activities. Me writing for you helps me express myself better in layman's terms which I hope will help me in my hopeful future adjunct… Continue reading 2012 PattiAndMedia in review
So what would you like to learn?
I have been asked to give a talk on how people who work with local charities and 501(c)3s should handle asking for free media exposure. I have experience with the topic since I have had to get free media for several charities over the past three years for Ad 2's public service projects. I am also… Continue reading So what would you like to learn?
2011 in review
Thank you to everyone who has read, commented, and contributed to my blog this past year. I hope in 2012 I can bring you more entertaining and thought-provoking posts about how this media nerd sees the world. If you ever have a question you'd like me to try to answer or a topic you'd like… Continue reading 2011 in review
The Importance of A/B Testing
I just spent my weekend building a presentation that I’ll be giving to a copywriting class this week over at UCF. Around this time of the semester, their syllabus covers A/B testing, so I’ve been collecting research and case studies that hopefully won’t bore them. But now that I’ve done the work, it makes sense… Continue reading The Importance of A/B Testing
Mobile 101
A mentor recently recommended to me that I should be paying more attention to mobile and developing some of my own insights, opinions and recommendations regarding its use in advertising and marketing. I’ve only touched on mobile regarding e-commerce which means that I’ve been hoarding research and articles in order to come to you with… Continue reading Mobile 101
How To Talk To Moms
In media planning, I use secondary research to be able to find what moms read, watch, and listen to. I also know when they are doing all of these things and if they are doing two at the same time! But as I always say, we can reach the right person at the right place… Continue reading How To Talk To Moms
More of us spending more time on social sites, but we tend to be the most social creatures anyway
comScore and Pew Research have posted separate reports on social media and its users. comScore focused on actions taken by users and time spent on social networks, Pew looked at users psychographics and habits. Combing the data gives a good picture that while people are spending more time on social networking sites (one of every… Continue reading More of us spending more time on social sites, but we tend to be the most social creatures anyway
Young people feel more naked without their cellphones than wallets
Mastercard conducted a survey in April to see if people would be comfortable with starting to use their cellphones to pay for items at stores, restaurants, etc. They and mobile phone makers, wireless carriers and other financial companies are all starting to ramp up their “mobile payments technology of near-field communications (NFC).” Mastercard already has… Continue reading Young people feel more naked without their cellphones than wallets
Patti is still learning 