This past week I had a wonderful conversation with someone at the Florida Department of Transportation about their marketing and efforts on reducing the car load on our Orlando roads by encouraging carpooling, vanpooling, the upcoming SunRail, and the expansion of I-4. It sparked my interest enough that I have done a little homework on… Continue reading Movement In The City
Category: Rep Encounters
More Sales Love
I just came back from Atlanta where I got to learn more idiosyncraticities (I know that this isn't a word, but it fits) of the sales process. There was a lot of art and science in regards to the process and the biggest thing I learned is that as a sales person, you should be looking for… Continue reading More Sales Love
Mixes Inside of Mixes
This is only a mild lecture on broadening one's mind when it comes to understanding the importance of media mix and sharing that with others in order to get the most out of your media relationships. Informal definition of a media mix - the composition of your advertising campaign as it relates to what kinds… Continue reading Mixes Inside of Mixes
My Increased Appreciation for the Sales Profession
I just got back from a trip to Boston to take part in a training program called Professional Selling Skills, or PSS, for short. The program is meant for the account executives from our company, but I was able to go since I work with the sales team in helping them put proposals together for… Continue reading My Increased Appreciation for the Sales Profession
A Reminder of How to Build a Powerpoint Presentation
A few months back, I was asked to re-present a seminar I had done earlier at the national PBS convention, but this time as a webinar. How hard could that be? I thought to myself. I had already presented it once, it would be just repeating it again but with a handset to other PBS… Continue reading A Reminder of How to Build a Powerpoint Presentation
Asking for a proposal should be about the same, right?
Now that I’m on the “dark side” as we call it in the industry, I’ve had some encounters with business owners, marketers, and media planners who are asking me for proposals for outdoor boards for them to advertise on.I’m actually surprised about how hard it is to get information from people to help me build… Continue reading Asking for a proposal should be about the same, right?
Networking on Linkedin
I was recently a recipient of an introduction through Linkedin from a gentleman looking to get into the advertising business. He knew a person that knew a person that knew me. We chatted through that system for a little bit and I told him about Ad 2 Orlando and upcoming events and we wound up… Continue reading Networking on Linkedin
Who Are You Talking To?
A big rule in creative execution is “Know Your Audience.” Who you are trying to talk to will change how your ad speaks to them. For instance, if you are a restaurant, the benefits of your restaurant are different for everyone. Are they moms? Affluent people? Executive assistant charged with planning a Christmas party? For… Continue reading Who Are You Talking To?
The Importance of Finding Your Culture
Some of you may know that I have left my current position at an ad agency and am about to move to a little bit more corporate environment in a marketing/sales/management capacity. I’m very excited to be a part of this new environment and from what I already know about the people and their positive… Continue reading The Importance of Finding Your Culture
Now That’s A Negotiation
A little while ago I was introduced to a very niche, affluent publication. They had found me because I had gotten my client into a bigger, niche, affluent publication and they wanted to see if I would spend my client’s money with them as well. So they gave me the pitch. More niche, more affluent,… Continue reading Now That’s A Negotiation
Patti is still learning 