Some of you may know that I have left my current position at an ad agency and am about to move to a little bit more corporate environment in a marketing/sales/management capacity. I’m very excited to be a part of this new environment and from what I already know about the people and their positive attitudes and creative sensibilities, I know I’ll fit right in.But fit is different for everyone. How they react to different “corporate cultures” and how they respond to the different types of environments can vary. I was chatting through email with a friend about our views on different corporate cultures and his take on one company prompted me to write this blog about it. He used to work for a company that wasn’t quite up his alley. He wrote to me that “It’s a pretty impressive place – on one hand, I think they are an incredibly strong sales organization, adept marketers, very focused and efficient. The downside that I saw, which didn’t bother me personally, is that it is a pretty sharp work culture – not for the faint of heart, or the non-competitive. In [location hidden to keep this innocent], they had tons of turnover with the sales staff, probably in a way that is typical. I sometimes wonder if that’s the tradeoff: they feel it’s in their best interest to run people full speed, and, those that can’t keep up will fall aside. Or, if they had a slightly more emphatic culture, and retained more people, if in the end that would benefit their bottom line?”
I responded that because I’ve gotten a chance to visit many broadcast stations for brainstorming sessions and business meetings that I’ve witnessed differences corporate cultures When I go to meet with them as a starter session for a proposal they’re writing for my client, some ask a lot of standard questions first, some say a lot of stuff about how awesome they are and their capabilities at meeting my needs, and some start off with a creative brainstorming session that I get incorporated into and I get asked questions that are developed as the process works. And the proposals I get back from each of them are very different and I tend to like the latter the best.
Not everyone can flourish professionally in all types of environments and you have to find which ones work best for you. I look forward to the culture I’m about to become a part of.