While last week I talked about mobile education, this week, I'll touch on tips mentioned to help your business grow in the mobile arena. Carol, with InterMedia Solutions, says that instead of just looking at the overall analytics of your site, you can and should now segment out those who access your site on their… Continue reading Some More Summary From the B.I.G. Summit
Category: Media
Some Summary from the B.I.G. Summit
I can't believe it's been almost a month since the B.I.G. Summit occurred! I better get on telling you the awesome stuff that I learned from it! The Mobile Business Trends program was chock-full of info. There were four panelists: Carol Cox, founder and owner of InterMedia Solutions, Bret Lockett, a partner at Mobli, and… Continue reading Some Summary from the B.I.G. Summit
Sneaky Ads at EPCOT
Everyone should know that GE, Kraft, GM, and all of the countries at World Showcase are actually considered advertising sponsors at EPCOT, right? I went to the International Food & Wine Festival for the first time this year. There were even more countries that sponsored, as well as foods organizations I didn't think I would see.… Continue reading Sneaky Ads at EPCOT
New form of media – LED scrolls on license plates
Has anyone seen one of these? I was driving on Colonial Drive with my parents and saw this in front of me. Of course, I had to get close to get a good image on my camera, but it was fairly easy to read. I wonder how many visits to his web site this guy… Continue reading New form of media – LED scrolls on license plates
Politics and Media
This past week was very politics-focused for me. Luckily, not the normal office or club politics of my life, but "real politics." I took a deep dive into what makes local politics tick in Orlando. And the consensus among everyone running: advertising and social media are super critical to their campaigns. In my Leadership Orlando class,… Continue reading Politics and Media
Last Vacation of Summer – Media Nerd Style
This was my summer of traveling to visit friends who live in awesome places. July was New Orleans and August was Puerto Rico. Ah, Puerto Rico. I love the old world charm of Old San Juan, I love the waterfalls of el Yunque, and I love the beaches of Vieques. Vieques? It's an island east… Continue reading Last Vacation of Summer – Media Nerd Style
New Orleans Billboards Through Time
Of course I took pictures of advertisements on my recent trip to New Orleans! Unfortunately, most billboards look like any other billboards, but I found some nuggets. Here are some old-type ones in the town of Algiers. I guess they don't have enough people interested in the boards. I'm kind of glad. It gave the… Continue reading New Orleans Billboards Through Time
Our favorite stations are back! Hi Sponge Bob and John!
The last post I wrote about the black out of WESH and WKCF on Brighthouse, which started on July 10th. Ten days later, they worked to an agreement (details are private) and are now back on the air. Thank goodness, because the Scranton weather was just not cutting it for most people (I have a… Continue reading Our favorite stations are back! Hi Sponge Bob and John!
It’s 50 degrees here in Orlando – no, make that Scranton
This is my "slightly breaking news, make up for having missed my post this past weekend (birthday excuse), and out on an adventure next weekend so I'm probably not going to write one this weekend" post. Burr! Orlandoans woke up yesterday morning, turned on the Today Show, and between 50 and 62% of them saw… Continue reading It’s 50 degrees here in Orlando – no, make that Scranton
Mixes Inside of Mixes
This is only a mild lecture on broadening one's mind when it comes to understanding the importance of media mix and sharing that with others in order to get the most out of your media relationships. Informal definition of a media mix - the composition of your advertising campaign as it relates to what kinds… Continue reading Mixes Inside of Mixes
Patti is still learning 