In media planning, I use secondary research to be able to find what moms read, watch, and listen to. I also know when they are doing all of these things and if they are doing two at the same time! But as I always say, we can reach the right person at the right place… Continue reading How To Talk To Moms
Category: Online
Activity Rate Continued
I was asked to provide a real world applications of how to use Activity Rate. I have done and built some killer examples for you! Let the media nerdiness begin! For client site overview reports, I pull placement reports and calculate Activity Rate from that. Here’s an example of what it would look like. Obviously,… Continue reading Activity Rate Continued
How I find great (and free) new music
I’ve come across three different people in the past month that I’ve shared how I find great (and free) new music to listen to. And when I tell them, they actually appear interested, so I figure I’ll share it with you, too. Long ago, back in 2005, I listened to Yahoo’s Launchcast and found new… Continue reading How I find great (and free) new music
A new metric for non-revenue based web sites that may blow your mind
I work with a few clients where bookings aren’t how we measure success. The goal is to drive as many qualified people to the site. So it’s not just bring loads of people, they have to show an interest in the site by digging around and viewing many pages deeper within the site. Through our… Continue reading A new metric for non-revenue based web sites that may blow your mind
More of us spending more time on social sites, but we tend to be the most social creatures anyway
comScore and Pew Research have posted separate reports on social media and its users. comScore focused on actions taken by users and time spent on social networks, Pew looked at users psychographics and habits. Combing the data gives a good picture that while people are spending more time on social networking sites (one of every… Continue reading More of us spending more time on social sites, but we tend to be the most social creatures anyway
Facebook knows your face; Advertisers know your habits; Americans don’t care
As most of you may know (well, if you have a Facebook account), whenever you upload photos from last weekend’s fun, Facebook offers you suggestions on who they think you were hanging out with based on their facial recognition software. And since my blog post about behavioral targeting some weeks ago (you can revisit here),… Continue reading Facebook knows your face; Advertisers know your habits; Americans don’t care
The Dreaded Ten Letter Word: Behavioral – Following the Principles. Part 2 of 2.
Last week I broke down cookies and what advertisers do with them. This week we’ll dive into how all of this will get regulated and what it means for consumers and advertising agencies. Okay, so back to what I was talking about before: regulation. John Kerry and John McCain have come together (really) to draft… Continue reading The Dreaded Ten Letter Word: Behavioral – Following the Principles. Part 2 of 2.
The Dreaded Ten Letter Word: Behavioral – Targeting and Why We Do It. Part 1 of 2.
(Warning: If you are not in the advertising industry and read this, make sure you’re sitting down.) As you might have heard in the news, advertisers can track you. Well, not you exactly. But your computer. And if you are the only one that uses it, we can come up with a pretty good profile… Continue reading The Dreaded Ten Letter Word: Behavioral – Targeting and Why We Do It. Part 1 of 2.
Mini-series on Leadership, Final Part: K.I.S.S.
And finally, when you are building a presentation, drafting a report, or anything that you would happen to be doing for your supervisor, you also have to flexible and understand their learning style. Some people are more visual, some more verbal, others have to read everything word for word to understand something. When you need… Continue reading Mini-series on Leadership, Final Part: K.I.S.S.
Managing Time, Part 1
Work feels way busier now than it used to feel. I remember when, for media planners, fourth quarter planning for the following year was crazy and then the rest of the year was used for maintenance, reviewing new opportunities to save for next year, and working on new business and small side projects that come… Continue reading Managing Time, Part 1
Patti is still learning 