Labor Day Weekend was ripe with local advertising lessons! Haole Paddle Board - Brian chatted my parents up one time when he had finished a personal training paddle board lesson. My parents had their own paddle boards but Brian was so personable they thought that the next time I needed to rent one, it should… Continue reading A Great Weekend for Small Business Advertising Lessons
Category: Marketing
A Wonderful Way to Advertise the Arts
Last night was the Red Chair Project's 9th Annual Red Chair Affair, the kick-off to the 2013-2014 cultural season. And it was a real treat. There were the usual suspects of the Orlando Ballet, Opera, Shakes, Gay Chorus, and Philharmonic. Bu we also got to see performances from places I had never heard of: Brass… Continue reading A Wonderful Way to Advertise the Arts
My first non-political commercial in my voice mail
Yes, we've all had the politician, or one of their supporters, call us and leave a voice mail asking for our vote. And I've made my friends get a phone call from Samuel L. Jackson about Snakes on a Plane back in 2006, but I haven't yet gotten a phone call from a local business… Continue reading My first non-political commercial in my voice mail
The Cola Wars of Peru
The brand Coca-Cola was EVERYWHERE around Cusco. On billboards, on buildings, and on the trail! See below for proof. But even though Coca-Cola is the world’s most favorite dark brown syrupy concoction (ingredients discussed in next week’s post), those Peruvians are in love with their yellow colas. As I mentioned in an earlier post, I… Continue reading The Cola Wars of Peru
Wandering Around Cusco Brands
As we were getting acclimated to the altitude in Cusco, we did a little wandering around with the tour group and on our own. Our tour guide was very frank with us about the condition of the locals and mentioned that many of the housing in the mountains outside of the main city had finally… Continue reading Wandering Around Cusco Brands
Value Talk: Chapter 7: Gives and Gets
Last chapter of the Value Talk! You made it! So, if you didn't pick up on this in the last post, the reason why media gives away free media isn't because they're altruistic, it's because they do think they're going to get something out of doing it. They give you the media, they want the… Continue reading Value Talk: Chapter 7: Gives and Gets
Value Talk: Chapter 6: How to Ask for Free Media as a 501(c)3
Before you ask for free media, you have to do a little homework. First, look to other organizations like yourself and other major organizations that you'd like to emulate and see who their media sponsors are. They're usually listed on their event web page. Then, find out who handles the Public Service Advertising for the… Continue reading Value Talk: Chapter 6: How to Ask for Free Media as a 501(c)3
Value Talk: Chapter 5: How to Quantify Your Organization’s Value to Media
Now that you have some knowledge of how to buy media, now let's learn how to get it for free for your 501(c)3 organization.But first:Why do you want it? Having media exposure for your event/organization provides you with larger exposure of your message to people who aren't already on your mailing list or a Facebook… Continue reading Value Talk: Chapter 5: How to Quantify Your Organization’s Value to Media
Ad 2’s 2nd Annual Diversity Dialogue, part 2
Welcome back! And now I can share with you some interesting tidbits that I learned from the panelists! One of the questions asked by the audience was which brands are getting it right in terms of marketing to diverse audiences and which ones are not. Wilson Camelo, CMO of Bauza & Associates, told the story… Continue reading Ad 2’s 2nd Annual Diversity Dialogue, part 2
Ad 2’s 2nd Annual Diversity Dialogue, part 1
This past week was the 2nd Annual Diversity Dialogue by Ad 2 Orlando. Once again, it was informative and engaging and I'd like to share some of the things I learned this week before they leave my head. (Note: As I got into the middle of typing this, I realize I'm surpassing my self/friend-imposed 500… Continue reading Ad 2’s 2nd Annual Diversity Dialogue, part 1
Patti is still learning 