Thank you to everyone who has read, commented, and contributed to my blog this past year. I hope in 2012 I can bring you more entertaining and thought-provoking posts about how this media nerd sees the world. If you ever have a question you'd like me to try to answer or a topic you'd like… Continue reading 2011 in review
Author: Patti Combs Brownsord
If mass appeal determined what was news for 2011
I saw this great info graphic that represents the largest conversations that happened in 2011 on social media sites like Twitter and Facebook. While some of the people who have commented on this say that it's not completely representative of the world population and what we choose to care about, others have said that this… Continue reading If mass appeal determined what was news for 2011
Networking on Linkedin
I was recently a recipient of an introduction through Linkedin from a gentleman looking to get into the advertising business. He knew a person that knew a person that knew me. We chatted through that system for a little bit and I told him about Ad 2 Orlando and upcoming events and we wound up… Continue reading Networking on Linkedin
Who Are You Talking To?
A big rule in creative execution is “Know Your Audience.” Who you are trying to talk to will change how your ad speaks to them. For instance, if you are a restaurant, the benefits of your restaurant are different for everyone. Are they moms? Affluent people? Executive assistant charged with planning a Christmas party? For… Continue reading Who Are You Talking To?
The Importance of Finding Your Culture
Some of you may know that I have left my current position at an ad agency and am about to move to a little bit more corporate environment in a marketing/sales/management capacity. I’m very excited to be a part of this new environment and from what I already know about the people and their positive… Continue reading The Importance of Finding Your Culture
Internships – more valuable than GPA
Time to find new interns for the Spring semester! We started our interview process and have brought a few people in for the final round. One of the candidates asked us a great question and it took my fellow interviewer and I on a several minute tangent that I thought I would share with you.… Continue reading Internships – more valuable than GPA
Romano’s Repeat Visitation Marketing Tactic A Success
My friends and I went on a work lunch in early November to Romano’s Macaroni Grill. They’ve updated their menu and we really like their lunch combinations. At the end of the lunch, the manager came out and each gave us a card that said Do Not Open Until You Return - Romano’s Grazie Instant… Continue reading Romano’s Repeat Visitation Marketing Tactic A Success
Finding good dogs homes through social media
Nemo has come into my life. He’s a black lab mix with a white chest and he’s super smart. We’ve been thinking about getting a dog since Ad 2 Orlando worked with Pet Rescue By Judy last year for our public service campaign. We visited her facilities and came up with a new ad campaign… Continue reading Finding good dogs homes through social media
Orlando Called, but will it again?
I took advantage of the opportunity to attend the Saturday session of Orlando Calling and was impressed by the quality of the performances and the variety of vendors for food and merchandise. But as we wandered around to the different stages, I noticed that it wasn’t very crowded. I had assumed that I’d be so… Continue reading Orlando Called, but will it again?
Mobile 101.3
Yes, I have more information for you on mobile (it’s a hot topic in the industry, if you haven’t guessed that by now). I’ve mentioned the “idea” of mobile wallets in a few posts before, and now it’s really starting to happen. Google is rolling out their Google Wallet with a 5 city road show… Continue reading Mobile 101.3
Patti is still learning 