Patti Combs Brownsord

So if you had solid ways of knowing if your money in advertising can work hard for you, how do you go about buying it? First, I have some general thoughts about media buying. Diversify your media portfolio. It's called a media mix because you should never put your eggs in one basket - different… Continue reading Value Talk: Chapter 2: Media Buying Tips, General Thoughts

Marketing

Ad 2’s 2nd Annual Diversity Dialogue, part 2

March 31, 2013March 24, 2013 Patti Combs Brownsord

Welcome back! And now I can share with you some interesting tidbits that I learned from the panelists! One of the questions asked by the audience was which brands are getting it right in terms of marketing to diverse audiences and which ones are not. Wilson Camelo, CMO of Bauza & Associates, told the story… Continue reading Ad 2’s 2nd Annual Diversity Dialogue, part 2

Marketing

Ad 2’s 2nd Annual Diversity Dialogue, part 1

March 24, 2013 Patti Combs Brownsord

This past week was the 2nd Annual Diversity Dialogue by Ad 2 Orlando. Once again, it was informative and engaging and I'd like to share some of the things I learned this week before they leave my head. (Note: As I got into the middle of typing this, I realize I'm surpassing my self/friend-imposed 500… Continue reading Ad 2’s 2nd Annual Diversity Dialogue, part 1

Leadership, Rep Encounters

Value Talk: Chapter 1: The Value of Your Money

March 10, 2013 Patti Combs Brownsord

A couple of weeks ago, I did a talk on how to buy media, and how to sell the value of your organization when you're asking for free media. It was a lot of fun and I got great questions. I also saw people taking fervent notes, so I'm going to break up my talk… Continue reading Value Talk: Chapter 1: The Value of Your Money

Out of Home

Sneaky Ads at Universal

March 3, 2013February 16, 2013 Patti Combs Brownsord

And you thought I would just find them at Disney...

Rep Encounters, Sales

Some New Sales Knowledge

February 24, 2013February 18, 2013 Patti Combs Brownsord

A week and a half ago, I got to listen to a local internet-marketing business owner talk about his sales struggles and equate them to the sales struggles of my office. He explained some internet industry lingo, which was a nice refresher, but then talked about how my sales team could utilize internet-marketing knowledge to… Continue reading Some New Sales Knowledge

Around The Town, Leadership

Don’t Say Pshaw to PechaKucha

February 17, 2013March 8, 2014 Patti Combs Brownsord

Two Saturdays ago I got to experience one of the neatest presentation showcases I've ever seen. Part toastmasters, part TED conference, part open mic-esque, this evening was chock full of fun, enlightenment, and inspiration. Pronounced, pashawkashaw, PechaKucha is a strict power-point timed speech that can be on anything or everything. Here are the highlights: John… Continue reading Don’t Say Pshaw to PechaKucha

Inside the Mind of the Media Nerd: During the Super Bowl

February 11, 2013 Patti Combs Brownsord

I first have to admit that I went over to a friend's house who has a DVR. We recorded the Super Bowl, made dinner, and started watching the commercials and fast-forwarding through the game. It was lovely. Second, because of the blackout that ate up a half hour of the game, I missed the last chunck… Continue reading Inside the Mind of the Media Nerd: During the Super Bowl

Marketing, Rep Encounters

Know what your hole is!

February 3, 2013 Patti Combs Brownsord

In Marketing 101, we always learn that we are not the sellers of drills, we are the sellers of the holes the drills provide. You don't sell a vacation destination, you sell the memories they'll have with their family. You don't sell the organic, grass fed burger, you sell the healthy conscious carnivore lifestyle. Now that… Continue reading Know what your hole is!