As most of you may know (well, if you have a Facebook account), whenever you upload photos from last weekend’s fun, Facebook offers you suggestions on who they think you were hanging out with based on their facial recognition software. And since my blog post about behavioral targeting some weeks ago (you can revisit here),… Continue reading Facebook knows your face; Advertisers know your habits; Americans don’t care
Author: Patti Combs Brownsord
New (?) metric for measuring success with Time Inc magazines
I found out a couple of weeks ago that Time Inc and Starcom MediaVest Group have partnered to start using guarantees on how many people are really seeing Starcom’s clients’ ads in Time Inc magazines and who took action on them. While at first this sounds crazy - why would they not want to use… Continue reading New (?) metric for measuring success with Time Inc magazines
Young people feel more naked without their cellphones than wallets
Mastercard conducted a survey in April to see if people would be comfortable with starting to use their cellphones to pay for items at stores, restaurants, etc. They and mobile phone makers, wireless carriers and other financial companies are all starting to ramp up their “mobile payments technology of near-field communications (NFC).” Mastercard already has… Continue reading Young people feel more naked without their cellphones than wallets
Fun with Flowcharts
I've been really creative this week, with a presentation to a breakout group at the PBS Annual Meeting, and I did two pieces of art - one for a friend's birthday gift and another as a bridal shower gift. So I've made a little art for you, too!
The Dreaded Ten Letter Word: Behavioral – Following the Principles. Part 2 of 2.
Last week I broke down cookies and what advertisers do with them. This week we’ll dive into how all of this will get regulated and what it means for consumers and advertising agencies. Okay, so back to what I was talking about before: regulation. John Kerry and John McCain have come together (really) to draft… Continue reading The Dreaded Ten Letter Word: Behavioral – Following the Principles. Part 2 of 2.
The Dreaded Ten Letter Word: Behavioral – Targeting and Why We Do It. Part 1 of 2.
(Warning: If you are not in the advertising industry and read this, make sure you’re sitting down.) As you might have heard in the news, advertisers can track you. Well, not you exactly. But your computer. And if you are the only one that uses it, we can come up with a pretty good profile… Continue reading The Dreaded Ten Letter Word: Behavioral – Targeting and Why We Do It. Part 1 of 2.
Mini-series on Leadership, Final Part: K.I.S.S.
And finally, when you are building a presentation, drafting a report, or anything that you would happen to be doing for your supervisor, you also have to flexible and understand their learning style. Some people are more visual, some more verbal, others have to read everything word for word to understand something. When you need… Continue reading Mini-series on Leadership, Final Part: K.I.S.S.
Mini-series on Leadership Skills, Part Two: Baby Eagle Gets Kicked Out of the Nest
I have done quite a few leadership seminars in my day, from HOBY Leadership in High School, to LEAD Scholars in college, to first-time supervisor training. I’ve learned all of the different leadership styles because I had to write endless papers on them. But not until my first-time supervisor training did it click as to how… Continue reading Mini-series on Leadership Skills, Part Two: Baby Eagle Gets Kicked Out of the Nest
Mini-series on Leadership Skills, Part One: Stepping Up Among Peers
A theme that I kept noticing pop up this past week was techniques on leadership: How to lead peers, how to supervise different kinds of people, and how to remove oneself from the equation if helping another person with their project. All of these require some finesse and the ability to be flexible with your… Continue reading Mini-series on Leadership Skills, Part One: Stepping Up Among Peers
Franklin, Monkeys, and Seeing the Trees: Tips on Time Management
Right now, my to do list is so long that I have to scroll down my excel spreadsheet to see it all. It’s a lot to keep track of, and sometimes my days consist of putting out fires and hot jobs that weren’t even on my to do list in the first place. So when… Continue reading Franklin, Monkeys, and Seeing the Trees: Tips on Time Management
Patti is still learning 