As you may know, media buyers can only buy TV and radio buy Age and Sex. We buy Adults 25-54, Women 35-54, Men 60+, etc. It’s not very targeted an so when we plan, we look at qualitative data such as “has visited Florida (not Disney) in the past yer,” “has children in the household,”… Continue reading I’m a TV Moderator, What Are You?
Patti is still learning 