Marketing

The Cola Wars of Peru

The brand Coca-Cola was EVERYWHERE around Cusco.  On billboards, on buildings, and on the trail!  See below for proof. But even though Coca-Cola is the world’s most favorite dark brown syrupy concoction (ingredients discussed in next week’s post), those Peruvians are in love with their yellow colas.  As I mentioned in an earlier post, I… Continue reading The Cola Wars of Peru