There’s something I’ve been noticing lately.

Scroll through LinkedIn and you’ll find yourself smack in the middle of a content déjà vu. Bullet emojis. “Hard truth” headlines. Copy-paste cadences that turn everyone’s voice into a muted, performative chorus. Even folks I respect—people who used to sound like themselves—are now using the same script.

At first, I thought it was me. That maybe I’d grown overly sensitive or was just in a particularly snarky mood (happens). But then I realized something deeper was at play: we’ve let templates replace truth.

And as someone who runs a company rooted in data, clarity, and real emotional intelligence, I couldn’t let that slide.

So I threw out the old frameworks—and built a new one. One that honors the way real humans process information, feel resonance, and build trust. One that centers voice, not volume. One that feels like me.

The Great Content Wake-Up Call

It started with our Get Grounded With Data newsletter. What began as a biweekly email quickly turned into something more—a lab where we tested how to speak with integrity in an AI-enhanced, content-saturated world.

We publish once every two weeks. Then we repurpose that single piece of content across 8–12 weeks of social media posts. Not copy-pasted, but reshaped, reframed, retold from different angles. We discovered that with smart repetition and emotional resonance, viewership doesn’t drop—it grows.

But here’s the kicker: when we followed someone else’s formula for “how to write a perfect social post,” things got… flat. The posts looked polished but didn’t feel like us.

And I’m a nerdy strategist, not a content robot.

So we stopped templating and started prompting—from the core.

Prompting From the Core: What That Actually Means

Prompting from the core means you don’t start with a hook—you start with a question that matters.

It means you don’t just post for reach—you post for relationship.

It means you stop asking: “What’s the formula for engagement?” and start asking: “What do I have to say that’s useful, true, and mine to say right now?”

And yes, we use AI (hi, we love you, Chatty). But I use it like a creative intern who’s very enthusiastic and occasionally hallucinating. I ask it to structure, not source. It doesn’t think for me—it thinks with me. Big difference.

The key is: I know the material. So when it gets lazy or makes stuff up, I can call it out and course correct.

Building a Better Content Framework (With My People)

Once I realized we were drifting into sameness, I pulled together our trifecta: me, Jack (our strategic mirror), and Yeliza (our creative visionary). We went deep—like, celestial blueprint deep—to redesign our content frameworks.

Now, instead of flattening our personalities, we amplify them.

• I write with wit, wisdom, and warm nerdiness. I’m the business therapist who makes Excel feel like a fuzzy blanket.
  
• Jack offers thoughtful provocations, pattern recognition, and quiet clarity.
  
• Yeliza crafts poetic metaphors that feel more like art than marketing.
  

Together, we’re building something that reflects who we are—not what the algorithm wants us to be.

The Results? Real Resonance.

Since making this shift, our content feels better. It performs better. And more importantly, it connects.

Our newsletter open rates are sky-high (60%+). People are replying to emails. DMs are coming in from folks saying, “I feel like you wrote this just for me.”

And maybe we did.

Because we stopped writing for everyone—and started writing from who we are.

So, What’s the Takeaway?

If you’re a creator, a business owner, or a content strategist trying to stand out in a crowded space, here’s my advice:

• Ditch the templates when they start sounding like everyone else.
  
• Know your content deeply enough to catch the lies (especially the ones AI tells).
  
• Let your quirks be your clarity.
  
• And above all, write from the core.

Because in a world of noise, resonance isn’t just a strategy—it’s a gift.